Step 2: Fact finding about green and ethical investment issues

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Once you have established a client's interest in and concern about green and ethical investment issues in the general fact finding process, it is important to probe and explore further. This may take place while you are carrying out your standard fact find, or you may want to develop the conversation later. There is no single method that suits all advisers. But whatever approach you decide to take, your aim should be to understand:

  • The client's areas of concern
    These will indicate the main investment themes to be favoured and/or to be avoided in the choice of investment funds.

  • The client's level of concern and degree of commitment to green and ethical investment
    These will help to indicate the proportion of the investor's funds that might be held in green and ethical investments, and the extent to which such factors should be considered in the context of pure investment issues of risk and return.

 

 Click here for sample Ethical Fact Finds 

 


2.1 Using informal discussion or a supplementary green and ethical investment fact find

Advisers should be used to introducing new investment concepts to clients, such as the general characteristics of different asset classes, the relationship between risk and reward, and the importance of tax issues. Green and ethical investment issues need to be dealt with in a similar way through one of two main approaches:

  • An unstructured informal discussion, possibly using diagrams, lists and other aids to understanding.

  • Using a specially designed supplementary fact find.

 

The use of a list of different issues, or possibly a briefing paper, can help to focus the discussion and can aid understanding.

The aim of additional fact finding is to help the adviser choose funds that meet the client's green and ethical investment views/attitudes.

Some experienced ethical investment IFAs recommend that the easiest way to capture the exact views and wishes of clients is to use a specialist green and ethical investment supplementary fact find. This provides an agenda and aide-memoire to organise the client's green and ethical objectives. Two examples are available from the UKSIF website. You could use these or develop your own.

Discussions and fact finds will help to provide a transparent audit trail and documentation of your client's opinions. The client may be considering issues for the first time (at least in the context of investment), so give them space and time to develop their understanding and views. Taking time to discuss these issues with the client will also help the adviser to build a strong relationship with them.

While some clients will wish to explore a range of green and ethical investment issues or feel passionately about specific ones, it is important to recognise that some clients may want to 'do their bit' by choosing green and ethical investments, but may not wish to engage in a detailed selection of issues. The adviser's role here is to respond to this requirement, drawing out broad themes and any issues of particular concern, but avoiding the suggestion that the client should necessarily have more detailed views.

The discussions may or may not lead to a recommendation for a screened or engagement product solution for the client. Any such recommendation will depend on other standard advice issues, such as the availability of appropriate products or funds, and what impact those issues might have on performance with reference to the client's risk profile. This aspect is discussed further in Steps 4 and 5.

At any rate, it is important to record not only which issues are of interest to the client but also which are their highest priority and which are less significant.


2.2 Exploring the issues

As a financial adviser, the chances are that your client relationship skills are highly developed and very effective. The discussion of green and ethical issues requires the usual competencies of asking open rather than closed questions, listening carefully and sensitively, and being ready to probe more deeply where required.

It is essential to grasp that, as an adviser, your job is not to argue for one point of view or another, or to impose your opinions on the client. It is to understand the client's feelings and beliefs, and to help them to reflect these in the investment strategy and recommendation. As with estate planning or attitude to risk, it is clearly their views that matter, not yours.

To do this, you do need a general understanding of green and ethical issues of common concern. But you don't need to be any sort of 'green guru' with in-depth expertise on, say, the merits of genetic engineering or the debates around climate change.

Basic knowledge of the main issues that underlie these areas can help you to understand the client attitudes that you encounter. The views expressed may not accord with your own approach to any of these areas of concern, and they are by no means comprehensive or necessarily what you might consider to be balanced. In fact, views are sometimes so diverse that it would be surprising if you did agree with your clients on everything! There is no single 'correct' green/ethical approach, although a fair degree of consensus exists around some issues, such as tobacco.

It can be useful to have access to other advisers who understand green and ethical investment to help you with suggestions about more unusual client views or requirements. Membership of the Ethical Investment Association, the trade body for independent financial advisers in green and ethical investment, is one way to get this type of support.

You also need to appreciate that funds may not use exactly the same definitions of particular issues or treat them in the same way. They compete on their treatment of green and ethical issues as well as on their financial performance. This diversity increases the chance that you will find funds that meet the needs of your clients, but it does mean that you need to be aware of this.

In summary, it is important for advisers to:

 

  • Have a basic high level understanding of key social, environmental and ethical issues likely to be of concern to some clients.

  • Provide guidance without leading excessively, and certainly not lecturing or haranguing. Your client may have different opinions and views from your own.

 

Of course, different family members might have different and possibly conflicting views. This could lead to more than one strategy where you are handling separate portfolios. It could also mean that you will need to reconcile differences where there are joint investments or you are investing for trustees.


2.3 Understanding the underlying green and ethical issues

An example list of the main areas of concern is set out below. While each issue appears in only one column, some could easily be classified differently. For example, a client may regard human rights as an ethical rather than a social issue. The table is not intended to be definitive, and there is no need to make a distinction between whether an issue is social, environmental or ethical if this does not feel comfortable for you or for your client.

 

Social, environmental, ethical (SEE) or environmental, social, governance (ESG)?

Some aspects of corporate governance are now widely accepted as contributing to effective business management and protection of shareholder value, as well as being a green and ethical investment issue. For this reason, some product providers will talk about environmental, social and governance (ESG) criteria rather than social, ethical and environmental (SEE) criteria.

 

Examples of social, ethical and environmental fund criteria.

(Those in bold are described further later)

 

Social

Environmental

Ethical

Access to medicines

Bribery and corruption

Child labour

Community initiatives

Conflict

Corporate governance (including excessive
executive pay)

Equal opportunities

Health and safety

Human rights

Labour standards

Military

Repressive regimes

Supply chain management

Air and water pollution

Biodiversity

Climate change

Energy

Environmental management

Genetic engineering

Mining and quarrying

Nuclear power

Ozone-depleting chemicals

Pesticides

Transport

Tropical hardwood

Waste and toxic chemical management

Water management

Alcohol

Animal testing and fur

Gambling

Pornography and adult entertainment

Tobacco

 

 

The following is a brief and necessarily incomplete summary of some of the views held on some of the key issues. Bear in mind that issues and attitudes change with political, economic, social and scientific developments. These are not 'UKSIF definitions' of particular green and ethical issues and they are by no means definitive. Some sample investor views are also included in boxes to provide an indication of the range of some of the attitudes you might encounter.

One aspect to be aware of is that in many areas, there are both negative and positive aspects to a given ethical issue. For example, oil and gas companies may be the leading source of emissions of carbon dioxide, a major greenhouse gas – but they may also hold the key to more environmentally friendly future energy solutions.

If you want to understand more about these issues, the internet is a very good source of information, as are the press and the many books written on these subjects, or industry organisations offering green and ethical investment.

If you are familiar with concepts and terms around social, environmental and ethical issues, you may wish to go straight to the end of this section. But do note that this part of the course may be covered in the test.


(a) Social issues

Social issues where some companies cross the line into unacceptable behaviour can be found in a range of activities, both in the UK and (more often) overseas.

Access to medicines

A criticism of some large healthcare and pharmaceutical companies is that they make few concessions to the economic position of most of the populations of developing countries, and aim to charge them the same prices for much needed drugs as they achieve in advanced markets. Proponents of greater access to medicines argue that pharmaceutical companies could supply drugs at their marginal cost of production, or licence generic drug manufacturers to produce low-cost drugs. Some say that this would protect rather than damage the companies' business model.

 

An investor's view

“I want to see these companies starting to be more responsive to issues like access to medicines in poor countries. I would invest in any fund that concentrated on getting companies to 'do the right thing'."

 

Bribery and corruption

Bribery of government officials and other purchasers, and illegal payments, may take place in some industries, especially in the context of sales of large contracts to developing countries. This can perpetuate poverty and is often linked to human rights abuses.

Corporate governance

Shortcomings in the way that certain companies are run have sometimes derived from the structure of their organisations and in particular their boards. In such egregious cases as Enron, criticisms have included insufficient effective checks or balances on management action, especially by independent non-executives or auditors.

Health and safety

Companies that put short term profitability above safety are of concern. Some companies have excellent safety records while others have poor attitudes and procedures.

Human rights

Basic human rights – which we take for granted in most developed countries – are lacking under some regimes round the world. Some companies supply products and services to regimes that do not respect human rights, or operate or buy goods in countries where human rights violations are common (Burma is an example of a country of concern).

 

An investor's view

“I would like to see someone addressing the issues of sale of aircraft, etc to oppressive regimes, but otherwise it doesn't bother me…"

 

Labour standards

Some companies operate very high standards in their treatment of employees. Other companies allow lower standards, particularly when the employees are in developing countries or work for suppliers.

Military

Some companies are overtly involved in the production and supply of arms and military equipment. Some investors are keen to avoid any involvement whatsoever, while others may want to avoid the ownership of armament suppliers. However, other investors are happy to invest in this sector.

 

An investor's view

“The arms industry is also known as 'defence', and this is the way I see it… why should I worry about investing in companies that allow us to defend ourselves?"

 

Another investor's view

“Any involvement – from selling food, water or electricity, right up to the production of weapons of mass destruction – are all 'out'. I don't want to invest in any companies with any military involvement at all."


(b) Environmental issues

With the increase in concern about global warming, environmental issues have come to the fore among ethical investment issues. Sustainable development is development that “meets the needs of the present without compromising the ability of future generations to meet their own needs", according to the UN-inspired Brundtland Report. In addition, there are many specific environmental concerns.

 

An investor's view

“I want to invest with an investment provider that is trying to make oil and gas companies more environmentally friendly, but don't really care which ones are in my fund."

 

 

Biodiversity

Companies can damage the diversity of plant and animal life, especially those involved in the extraction industries, agriculture or construction. There are also opportunities for companies in these and other industries to make positive contributions to encourage biodiversity.

Climate change

The emission of greenhouse gases is widely agreed to be the cause of climate change. We all contribute directly and indirectly to this, but some industries are major generators of greenhouse gases. Most notable are the transport and energy sectors. There are business opportunities for some companies to develop or promote more efficient technologies or to remove carbon dioxide from the atmosphere. 

 

An investor's view

“I don't want to invest in any oil and gas companies. Climate change horrifies me, and I want to avoid contributing to the problem where possible."

 

Energy

The generation and use of energy involves such major issues as the depletion of resources (like oil) that cannot be renewed, contribution to climate change, and the use of nuclear energy that has long term dangers for the environment. The positive contributions that companies can make include the use of renewable resources in energy generation.

Environmental management

Some companies follow general policies about 'avoiding environmental damage' or promoting environmentally friendly policies. Certain companies aim to follow specific environmental policies relating to particular areas of activity, eg pollution, use of certain sorts of timber, use of pesticides, etc. Some companies that manufacture and use chemicals lead the way in initiating managerial strategies in how chemicals are produced and used, while others tend to make do with meeting the minimum requirements.

Genetic engineering

Genetic engineering involves changing the DNA of the cells of plants, animals or other organisms with the aim of introducing new characteristics, eg making a crop resistant to a herbicide, or introducing a novel trait. Genetically modified organisms (GMOs) are increasingly used in agriculture and medicine. Many people have concerns about the environmental impact of this, and some people are concerned about the possible medical uses of these techniques.

Mining and quarrying

The extraction industries can cause major environmental damage. Some companies take great care to minimise damage both during and after the mining or extraction process. Minerals are often located in countries ruled by oppressive and corrupt regimes.

Tropical hardwood

The hardwood trees in tropical rainforests take decades to replace. The use of this material for furniture, building and other uses puts the trees and the forests themselves in danger, and accelerates the destruction of the forests, which are in turn important for countering global warming.

Water management

Water is a scarce resource in many parts of the world, especially where populations are growing rapidly. The main issues around water management (aside from the long term political, economic and social impact of a diminishing resource) concern waste, pollution and use for non-essential purposes.


(c) Ethical issues

Alcohol

Investor concerns about alcohol may include health impacts, responsible marketing and their own religious values. Some may see this as a social issue rather than an ethical one. Some investors may be concerned only about the manufacture of alcoholic drinks. Others may wish to exclude businesses that generate a certain level of their turnover from distribution. Some investors may want to exclude supermarkets and other retailers because they distribute alcohol, while others may be concerned only about business activities like running bars and public houses where the proportion of turnover attributable to alcohol is higher.

 

 

An investor's view

“I'd like to avoid any company involved in the production of such products, but am not too bothered about companies that 'retail' them – so long as it is not a big part of their business."

 

Another investor's view

“What I'd like to see is someone who is dealing with serious issues such as irresponsible marketing to children. Selling alcopops, for example, is really not on… is it?"

 

 

Animal testing and fur

Views about the use of animals in product testing can vary greatly. Some people object to them being used in testing cosmetics and other household products, while others dislike the use of tests on animals in the development of pharmaceuticals.

 

An investor's view

“It's not that I'm not bothered about animals, I just put people first. Some testing is required by law and, until that changes, companies can't do anything other than have their products tested on animals."

 

Another investor's view

“I love animals… if a company tests on animals or gets others to do tests for them, I don't want anything to do with them."

 

Pornography and adult entertainment

Definitions of pornography vary. Some mainstream media companies as well as specialist companies might be regarded as producers of material to which some investors might well object. Distributors, such as newsagents and other retailers, cinemas and television companies, may also be regarded as a part of the industry.

Tobacco

Many people who are interested in ethical investment are keen to avoid investing in tobacco manufacturers. They might or might not be concerned about retailers – and particularly supermarkets – that are responsible for the sale of tobacco products.

 

Self test question

 

What is the green/ethical investment issue implied by the expression 'biodiversity'?

 

Step 2 – Key learning points

Fact finding: discussing the issues

·                A supplementary ethical fact find questionnaire can help identify clients' social, ethical and environmental (SEE) concerns to assist product selection.

·                Advisers should take time to get a broad sense of their clients concerns to establish what issues are of most concern to them.

·                A client's views on green and ethical issues may differ from the adviser's own. Advisers should not impose their own views on ethical issues on the client.

·                An adviser should be able to give advice that encompasses a client's values and interests as well as their financial objectives.

·                Different funds cover different issues – some specialise in particular areas.

·                There is no perfect formula for which issues should be considered, or to what extent.