The Financial Adviser's Guide to Going Green
Public awareness and media coverage of climate change has shot up in the last years. As the BBC reported in November 2006, the market research firm Superbrands found that the majority of consumers buying into the idea of ethical living are in the A, B and C1 categories.
For financial advisers, this means an opportunity to
- find a way to increase consumer interest in your services
- demonstrate your green credentials to existing and potential clients
- demonstrate that you are reducing your impact on the environment
Click on the links on the right hand side of this page to find useful tips on saving energy, greening your transport, offsetting carbon emissions, reducing your waste and decreasing your water consumption.
And finally, we would appreciate your feedback. If you have any comments or stories that you would like to share with us, please send them to financialadviser@uksif.org.
